Chong Ho Yu, Ph.D., D. Phil. joined Azusa Pacific University (APU) in 2012 and has served in various positions, including Professor (full) of Behavioral and Applied Science, Adjunct Faculty of Mathematics, Quantitative Research Consultant, and Committee chair of the Big Data Discovery Summit. Currently he is the Director of Data Analytics at APU. He is a three-time winner of SAS faculty scholarship (2016, 2017 SAS Global Forum and 2017 Western Users of SAS Software Conference). In addition, he also won the Distinguished SAS Educator Award in 2021. His recent book “Data mining and exploration” is published by the CRC Press.