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Gerald Parham

Fan experience and omnichannel customer engagement leader of IBM

Mr. Parham is a senior product & service innovation leader with 20 years’ experience in media and marketing, technology and creative strategy. Prior to joining IBM, he founded a social discovery platform (yuni vrs) and authored a patent for enabling immersive interaction of user-generated content.

Mr. Parham specializes in leading strategic innovation and transformation efforts across creative, business, & technology verticals. Working with F100 and early stage start-ups, his teams have identified emergent market opportunities for global content providers, designed new user experiences for some of the world’s most interactive brands, and developed groundbreaking customer engagement solutions with 9-figure business cases for ROI 10-100x.
Mr. Parham began his career in creative development as a screenwriter, independent producer, and studio development executive. He earned his MFA in Media Production from Southern California, his MSc in Counseling Psychology from the California State University, and his BA in Writing from Johns Hopkins.