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Michael Reddy

President at Digital Authority Partners

Michael Reddy has worked with Fortune 100 companies in a variety of roles: media mix modeling, statistical modeling, test & learn, product/program/project management, process improvement, loyalty program management, and web analytics.
Michael’s area of expertise is the intersection of Product Management, Product Development and Analytics. He has repeatedly obtained outstanding business results using insights gained through analytics to drive decisions in product and business management. He has led product management teams through the entire journey from analytics strategy through testing and learning.